Who Are the Gen Z Fashion Icons and Influencers to Follow in 2023?

Fashion Icons and InfluencersLeave a Comment on Who Are the Gen Z Fashion Icons and Influencers to Follow in 2023?

Who Are the Gen Z Fashion Icons and Influencers to Follow in 2023?

In 2023, Gen Z is leading the fashion world with their unique and daring style choices. With the rise of social media, it’s easier than ever to stay up-to-date on the latest trends and styles. But who should you be following for the latest Gen Z fashion? In this article, we’ll introduce you to some of the most influential and iconic figures in Gen Z fashion, from celebrities to fashion bloggers and influencers. Get ready to discover the next big thing in fashion and learn who to follow for Gen Z style inspiration in 2023.

Quick Answer:
In 2023, some of the most influential Gen Z fashion icons and influencers to follow include Emma Chamberlain, who is known for her bohemian-inspired style, and Kendall Jenner, who is often seen wearing trendy, high-end fashion. Other notable influencers include Mikey Deleon, who is known for his streetwear-inspired looks, and Natsumi Matsumoto, who is known for her avant-garde fashion sense. These influencers are not only fashion icons, but they also have a strong social media presence, making them a go-to source for fashion inspiration and trends.

H2: Gen Z Fashion Influencers

H3: The Rise of Gen Z Fashion Influencers

The fashion industry has always been influenced by celebrities, models, and designers. However, in recent years, a new group of individuals has emerged as the ultimate fashion influencers: Gen Z. These individuals have a unique impact on the fashion industry, thanks to their large following on social media and their ability to connect with younger audiences.

The rise of Gen Z fashion influencers can be attributed to several factors. Firstly, social media has played a significant role in their rise to fame. Platforms such as Instagram, TikTok, and YouTube have given these individuals a platform to showcase their personal style and connect with their audience. This has allowed them to build a loyal following and gain recognition within the fashion industry.

Secondly, Gen Z’s preference for authenticity and individuality has also contributed to the rise of fashion influencers. This generation values authenticity and genuine connections, which has led them to seek out individuals who are relatable and authentic. Fashion influencers provide a unique opportunity for Gen Z to connect with individuals who share their style and values.

Finally, the role of influencers in shaping fashion trends cannot be overstated. These individuals have the power to influence what is considered fashionable and trendy. As a result, fashion brands and designers are increasingly turning to influencers to showcase their products and reach younger audiences.

Overall, the rise of Gen Z fashion influencers is a reflection of the changing landscape of the fashion industry. These individuals have a unique impact on fashion trends and have the power to shape the industry for years to come.

H3: Top Gen Z Fashion Influencers to Follow

When it comes to fashion, Gen Z has a significant impact on the industry. These individuals have a large following, and their opinions and choices greatly influence the fashion trends of tomorrow. Here are some of the top Gen Z fashion influencers to follow in 2023:

  • Emma Chamberlain

Emma Chamberlain is a popular YouTuber and fashion influencer. She has over 9 million subscribers on her channel, where she shares her daily life, including her fashion choices. Chamberlain is known for her effortless yet stylish looks, and her unique sense of style has made her a favorite among many young women.

  • James Charles

James Charles is another well-known beauty YouTuber and makeup artist. He has over 25 million subscribers on his channel, where he shares makeup tutorials, fashion advice, and lifestyle content. Charles is known for his bold and daring fashion choices, and he often collaborates with fashion brands to create unique and eye-catching looks.

  • NikkieTutorials

NikkieTutorials, whose real name is Nikkie de Jager, is a Dutch makeup artist and beauty YouTuber. She has over 12 million subscribers on her channel, where she shares makeup tutorials, product reviews, and fashion content. De Jager is known for her creative and innovative makeup looks, and her fashion sense is equally as unique and bold.

  • PewDiePie

While PewDiePie is primarily known for his gaming content on YouTube, he has also become a fashion icon for many young men. He has over 110 million subscribers on his channel, and his fashion choices often include bold and unusual pieces that set him apart from other influencers.

  • Molly-Mae Hague

Molly-Mae Hague is a British influencer who rose to fame on the reality TV show “Love Island.” She has since become a fashion icon for many young women, with over 6 million followers on Instagram. Hague is known for her bold and colorful fashion choices, and she often collaborates with fashion brands to create stunning and eye-catching looks.

H2: Streetwear and Athleisure

Key takeaway: The rise of Gen Z fashion influencers is changing the landscape of the fashion industry, with a focus on streetwear and athleisure, sustainable fashion, and personal style. Gen Z is driving change in the fashion industry by promoting sustainable and ethical practices, and using social media to showcase their personal style and influence fashion trends. Additionally, Gen Z is embracing retro and vintage fashion, the influence of K-Pop and K-Beauty, and the intersection of fashion and technology.

H3: The Evolution of Streetwear and Athleisure

The Origins of Streetwear and Athleisure

Streetwear and athleisure have their roots in the urban culture of the 1970s and 1980s. Streetwear, in particular, originated as a countercultural movement in response to the fashion industry’s perceived elitism and exclusivity. It was characterized by the incorporation of sportswear, military apparel, and vintage clothing into everyday wear. Athleisure, on the other hand, emerged as a practical and comfortable alternative to traditional formal wear, popularized by the rise of fitness culture and the popularity of athletic brands such as Nike and Adidas.

The Fusion of Sportswear and High Fashion

In recent years, streetwear and athleisure have undergone a significant transformation, blurring the lines between high fashion and sportswear. This evolution can be attributed to several factors, including the increasing influence of social media, the rise of collaborations between high-end fashion brands and sportswear labels, and the growing trend of gender-neutral fashion. As a result, streetwear and athleisure have become a dominant force in the fashion industry, with many luxury brands incorporating elements of sportswear and athleisure into their collections.

The Impact of Globalization and Cultural Exchange

Globalization and cultural exchange have played a crucial role in the evolution of streetwear and athleisure. The increasing interconnectedness of the world has allowed for the exchange of ideas and styles across borders, resulting in a fusion of different cultural influences in fashion. Streetwear and athleisure have been particularly influenced by Asian and American styles, with many brands and designers incorporating elements of Japanese street fashion, Korean fashion, and American sportswear into their designs. Additionally, the rise of social media platforms such as Instagram and TikTok has enabled individuals and brands to share their unique styles and trends with a global audience, further contributing to the evolution of streetwear and athleisure.

H3: Brands to Watch in Streetwear and Athleisure

  • Supreme
    • Known for its collaborations with popular artists and brands, Supreme has become a cult favorite among streetwear enthusiasts.
    • In 2023, expect the brand to continue pushing boundaries with its creative collaborations and limited-edition releases.
  • Nike
    • Nike’s influence in the world of streetwear and athleisure cannot be overstated.
    • The brand’s iconic sneakers, such as the Air Force 1 and the Jordan 1, continue to be highly sought after by collectors and fashion enthusiasts alike.
  • Adidas
    • Adidas has been making waves in the streetwear scene with its Yeezy line, designed in collaboration with Kanye West.
    • The brand is also known for its Boost technology, which provides unparalleled comfort and support in its athletic shoes.
  • Off-White
    • Off-White is a brand that has quickly risen to prominence in the world of streetwear and athleisure.
    • Founded by Virgil Abloh, the brand is known for its minimalist aesthetic and its use of bold graphics and colors.
  • Fear of God
    • Fear of God is a brand that has gained a cult following for its high-quality, fashion-forward athletic wear.
    • The brand’s founder, Jerry Lorenzo, has worked with a number of high-profile collaborators, including Nike and Fear of God is expected to continue to make waves in the world of streetwear and athleisure in 2023.

H2: Sustainable Fashion

H3: The Importance of Sustainable Fashion

The Environmental Impact of Fast Fashion

  • Fast fashion is a term used to describe the mass production of trendy clothing at a low cost, often leading to the disposal of excess inventory or unsold garments.
  • The fashion industry is responsible for 10% of global carbon emissions, contributing to climate change and pollution.
  • Textile waste is another major issue, with an estimated 92 million tons of textile waste generated annually, according to the United Nations Environment Programme.

The Role of Consumers in Promoting Sustainability

  • Conscious consumption is the key to driving change in the fashion industry.
  • As consumers, we have the power to make more sustainable choices, such as purchasing second-hand clothing, investing in high-quality, long-lasting garments, and supporting eco-friendly brands.
  • By doing so, we can reduce our carbon footprint and promote a more circular economy in the fashion industry.

The Rise of Ethical and Eco-Friendly Fashion Brands

  • Ethical fashion brands prioritize fair labor practices, sustainable materials, and minimal environmental impact.
  • Some notable examples include Everlane, Patagonia, and Eileen Fisher.
  • These brands not only offer stylish and high-quality clothing but also demonstrate that sustainability and ethical practices can be integrated into modern fashion.

In conclusion, sustainable fashion is becoming increasingly important in the eyes of Gen Z consumers, who are demanding more eco-friendly and ethical practices from the fashion industry. By being conscious of our purchasing decisions and supporting sustainable brands, we can contribute to a more sustainable future for fashion.

H3: Gen Z Fashion Influencers Promoting Sustainability

In recent years, the fashion industry has been facing increasing scrutiny over its environmental impact. Gen Z fashion influencers have taken notice and are using their platforms to promote sustainable fashion practices. Here are some of the most influential Gen Z fashion icons advocating for sustainability in the industry.

Aurora James

Aurora James is a Canadian fashion model and environmental activist. She is the founder of the fashion brand Brother Vellies, which produces sustainable footwear and accessories using ethically sourced materials. James is also a vocal advocate for sustainable fashion practices and has spoken out about the importance of reducing waste and supporting ethical production methods.

Adut Akech

Adut Akech is a South Sudanese-Australian model who has made a name for herself as a fashion industry trailblazer. She has used her platform to promote diversity and inclusivity in the industry, as well as sustainability. Akech has spoken out about the need for fashion brands to take responsibility for their environmental impact and has advocated for more sustainable practices throughout the industry.

Eco-Friendly Fashion Brands

In addition to individual influencers, there are also a number of eco-friendly fashion brands that are gaining popularity among Gen Z consumers. These brands prioritize sustainability and ethical production methods, using materials such as organic cotton, recycled polyester, and regenerated nylon. Some of the most popular eco-friendly fashion brands among Gen Z include Everlane, Reformation, and Patagonia.

The Fashion Industry Charter for Climate Action

Finally, the Fashion Industry Charter for Climate Action is an initiative that has gained support from a number of high-profile fashion brands and influencers. The charter is a commitment to reduce the fashion industry’s greenhouse gas emissions and to promote more sustainable practices throughout the industry. Signatories of the charter include major brands such as H&M, Zara, and Gucci, as well as a number of influential fashion influencers and advocates.

H2: Accessorizing and Personal Style

H3: The Art of Accessorizing

  • Accessories are the cherry on top of any outfit, adding that extra oomph to an already stylish look.
  • They help express one’s personal style and bring an outfit together.
  • Incorporating accessories into your wardrobe is a must for any fashionista looking to elevate their style game.
  • Here are some must-have accessories for every Gen Z fashionista:
    • Statement necklaces
    • Earrings (studs, hoops, danglers, etc.)
    • Bracelets (bangles, cuffs, charm bracelets, etc.)
    • Rings (finger rings, toe rings, etc.)
    • Belts (waist belts, utility belts, etc.)
    • Hats (baseball caps, fedoras, bucket hats, etc.)
    • Handbags (satchels, crossbody bags, totes, etc.)
    • Sunglasses (aviators, wayfarers, round frames, etc.)
    • Shoes (sneakers, boots, sandals, etc.)
    • Keychains and charms
    • Hair accessories (headbands, hair clips, hair ties, etc.)
    • Makeup bags and accessories
    • Phone cases and tech accessories
    • Lanyards and ID holders
    • Scarves and shawls
    • Socks and hosiery
    • Belts and suspenders
    • Pins and brooches
    • Eyewear chains and cords
    • Hair claws and hair sticks
    • Collar and cuff links
    • Pocket squares and handkerchiefs
    • Bandeaus and crop tops
    • Clip-on ties and bow ties
    • Waist trainers and corsets
    • Fanny packs and waist packs
    • Hip packs and bum bags
    • Arm sleeves and leg warmers
    • Umbrellas and rain accessories
    • Sunglasses chains and cords
    • Socks and hosiery (ankle socks, knee-high socks, etc.)
    • Gloves and mittens
    • Blanket scarves and shawls
    • Fashion hats and beanies
    • Crossbody bags and waist bags
    • Clutch purses and evening bags
    • Messenger bags and tote bags
    • Oversized bags and shoulder bags
    • Duffle bags and travel bags
    • Pouches and sling bags
    • Shopping bags and tote bags
    • Sunglasses cases and pouches
    • Wallets and card holders
    • Money clips and wallet chains
    • Belt bags and fanny packs
    • Wristlets and handcuffs

H3: Personal Style and Identity

In recent years, the relationship between fashion and identity has become increasingly significant. With the rise of social media, individuals have been able to express their personal style in new and innovative ways. Gen Z, in particular, has taken this to the next level by redefining personal style and creating a unique identity through their clothing choices.

The way that Gen Z approaches personal style is different from previous generations. While baby boomers and Gen X may have focused on conforming to specific fashion trends or dressing for the office, Gen Z is more interested in self-expression and individuality. They see fashion as a way to communicate their values, beliefs, and personality to the world.

Social media has played a significant role in this shift. Platforms like Instagram and TikTok have given individuals a platform to showcase their personal style and connect with others who share similar interests. This has led to the emergence of new fashion subcultures and trends, such as streetwear and sustainable fashion.

However, the impact of social media on personal style is not always positive. The pressure to maintain a certain aesthetic or follow trends can lead to a lack of authenticity and a sense of conformity. It’s important for Gen Z to remember that personal style is about self-expression, not about fitting in with a particular group or trend.

In conclusion, personal style is an important aspect of Gen Z’s identity, and social media has played a significant role in shaping this. As we move into 2023, it will be interesting to see how Gen Z continues to redefine personal style and create a unique identity through their fashion choices.

H2: The Future of Gen Z Fashion

H3: Emerging Trends in Gen Z Fashion

The fashion industry is constantly evolving, and Gen Z is leading the charge when it comes to emerging trends. Here are some of the most notable styles and influences that are shaping the future of Gen Z fashion.

The Rise of Retro and Vintage Fashion

One of the most significant trends in Gen Z fashion is the resurgence of retro and vintage styles. From the 70s and 80s to the 90s and 00s, Gen Z is embracing nostalgia and bringing back iconic fashion trends from previous decades. This trend is evident in the revival of iconic brands like Doc Martens, Birkenstocks, and Fila, as well as the popularity of thrift stores and vintage clothing.

The Influence of K-Pop and K-Beauty on Fashion

Another significant influence on Gen Z fashion is the rise of K-Pop and K-Beauty. K-Pop idols have become fashion icons for young people around the world, and their influence can be seen in the fashion choices of Gen Z. From oversized denim jackets and chunky sneakers to statement t-shirts and graphic hoodies, K-Pop fashion has become a staple of Gen Z style.

The Intersection of Fashion and Technology

Finally, the intersection of fashion and technology is becoming increasingly prominent in Gen Z fashion. From virtual fashion shows to augmented reality try-on experiences, technology is playing a significant role in how Gen Z shops for and experiences fashion. Additionally, wearable technology like smartwatches and fitness trackers are becoming more fashionable, blurring the line between function and fashion.

Overall, these emerging trends in Gen Z fashion are shaping the future of the industry and reflecting the values and priorities of young people today.

H3: The Impact of the Pandemic on Gen Z Fashion

The COVID-19 pandemic has had a profound impact on every aspect of our lives, including fashion. For Gen Z, who are at the beginning of their fashion journey, the pandemic has caused a significant shift in their preferences and priorities.

The shift towards comfortable and functional clothing

With the rise of remote work and online learning, Gen Z has become more focused on comfort and functionality when it comes to their clothing. This has led to a rise in the popularity of athleisure and loungewear, as well as a shift towards more comfortable and breathable fabrics.

The rise of loungewear and athleisure

Loungewear and athleisure have become staples in Gen Z’s wardrobes. This is largely due to the fact that they are comfortable, versatile, and can be worn for a variety of occasions. Many fashion brands have also started to focus on these types of clothing, as they are in high demand.

The future of fashion events and runway shows

The pandemic has also had a significant impact on the fashion industry’s traditional events and runway shows. With social distancing measures in place, many events have been cancelled or postponed. This has led to a shift towards digital fashion shows and online events, which have become increasingly popular among Gen Z.

In conclusion, the pandemic has had a significant impact on Gen Z’s fashion preferences and priorities. The shift towards comfortable and functional clothing, the rise of loungewear and athleisure, and the future of fashion events and runway shows are all important factors to consider when looking at the future of Gen Z fashion.


1. Who are the Gen Z fashion icons and influencers to follow in 2023?

There are many Gen Z fashion icons and influencers to follow in 2023, but some of the most popular ones include Emma Chamberlain, Addison Rae, and Kylie Jenner. These influencers have massive followings on social media and are known for their unique and trendy fashion styles. They often collaborate with fashion brands and share their outfit ideas and styling tips with their followers.

2. How can I stay up-to-date with Gen Z fashion trends?

One of the best ways to stay up-to-date with Gen Z fashion trends is to follow popular fashion influencers on social media platforms like Instagram and TikTok. These influencers often share their latest outfit ideas and fashion trends, and they can be a great source of inspiration for your own style. Additionally, you can also follow fashion magazines and websites that cater to Gen Z audiences, as they often feature the latest fashion trends and must-have items.

3. What are some popular fashion brands among Gen Z?

There are many popular fashion brands among Gen Z, but some of the most popular ones include Brandy Melville, Fashion Nova, and PrettyLittleThing. These brands are known for their trendy and affordable clothing, and they have a large following among Gen Z consumers. Additionally, other popular brands among Gen Z include H&M, Zara, and Forever 21, which offer a range of fashionable and affordable clothing options.

4. How can I incorporate Gen Z fashion trends into my own style?

Incorporating Gen Z fashion trends into your own style can be as simple as trying out a few new pieces or accessories. For example, you could try a graphic t-shirt or a statement piece of jewelry to add a trendy touch to your outfit. Additionally, you can also take inspiration from popular fashion influencers and try out their outfit ideas and styling tips. Remember to have fun and experiment with different styles to find what works best for you.

The A-Z Of Gen Z Style | i-D

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