Celebrities have always been considered as trendsetters in the world of fashion. They have the power to influence millions of people with their style choices, making them an important force in the fashion industry. From the red carpet to the streets, celebrities are constantly being photographed and scrutinized for their fashion choices. Their impact on fashion goes beyond just clothing, as they also influence the trends in accessories, makeup, and hairstyles. In this article, we will explore how celebrity influence translates to the fashion world and how it affects the way we dress.
The Power of Celebrity Endorsements
How Celebrities Become Trendsetters
Celebrities have long been regarded as trendsetters in the fashion world. Their influence is multifaceted and can have a profound impact on consumer behavior. This section will delve into the various ways in which celebrities become trendsetters and how their influence shapes the fashion industry.
Celebrities as Style Icons
One of the primary ways in which celebrities become trendsetters is through their status as style icons. They are often seen as fashion-forward individuals who push the boundaries of conventional fashion and inspire new trends. For instance, when a celebrity is photographed wearing a particular outfit or accessory, it can quickly become popular among their fans and followers. This phenomenon is often referred to as the “Kim Kardashian effect,” where a celebrity’s endorsement of a particular fashion item can significantly increase its popularity.
Celebrities as Designer Collaborators
Another way in which celebrities become trendsetters is through their collaborations with fashion designers. Many designers seek out celebrity partnerships to help promote their brand and reach a wider audience. When a celebrity endorses a designer or their designs, it can create a buzz around the brand and increase its visibility. For example, when Beyoncé wore a Givenchy dress to the Met Gala in 2015, it sent the fashion house’s stock soaring and cemented their status as a top designer.
Celebrities as Fashion Innovators
Celebrities are also known for pushing the boundaries of fashion and experimenting with new styles and trends. They often work with top designers to create unique and innovative looks that can influence the fashion industry as a whole. For example, when Lady Gaga wore a voluminous pink gown designed by Alexander McQueen to the 2010 Grammy Awards, it sparked a trend for over-the-top, voluminous gowns that dominated the red carpet for years to come.
Celebrities as Social Media Influencers
Finally, celebrities have become increasingly influential on social media platforms such as Instagram and Twitter. They can reach a massive audience with a single post and can easily influence their followers’ fashion choices. Many celebrities use their social media platforms to showcase their fashion choices and promote their favorite designers and brands. For example, when Kylie Jenner posts a photo of herself wearing a particular outfit or accessory, it can quickly become a trend among her followers.
In conclusion, celebrities have a significant influence on the fashion world, and their endorsements and collaborations can shape consumer behavior and trends. As style icons, collaborators, innovators, and social media influencers, celebrities have the power to transform the fashion industry and drive new trends.
The Impact of Celebrity Fashion Choices
Celebrities have a significant impact on the fashion world. They have the power to influence what people wear, how they wear it, and what trends become popular. When a celebrity steps out in a particular outfit or accessory, it can create a buzz and start a trend.
Celebrities have always been a driving force behind fashion trends. From the iconic little black dress worn by Audrey Hepburn in Breakfast at Tiffany’s to the oversized sunglasses made famous by Jackie O, celebrities have been responsible for making certain styles iconic. Today, celebrities like Kim Kardashian, Beyoncé, and Rihanna are often credited with starting new trends and reviving old ones.
One of the reasons why celebrity fashion choices have such an impact is that people look up to celebrities as style icons. Fans want to emulate their favorite celebrities’ style, and will often buy the same clothes and accessories that their idols wear. This is especially true for younger people who may not have a strong sense of their own personal style yet. Celebrities provide a source of inspiration and guidance for these individuals.
Another reason why celebrity fashion choices are so influential is that they are often broadcast to a wide audience. Celebrities are constantly in the public eye, and their fashion choices are covered by the media. When a celebrity wears a particular outfit or accessory, it is immediately picked up by fashion bloggers, magazines, and newspapers. This exposure means that the trend is seen by a large number of people, and is more likely to catch on.
Celebrities also have the power to influence fashion trends through their social media presence. Many celebrities have large followings on platforms like Instagram, where they share photos of their outfits and style choices. This exposure can make a trend go viral, and can make a particular fashion item sell out in stores.
In conclusion, the impact of celebrity fashion choices on the fashion world cannot be overstated. Celebrities have the power to start trends, revive old styles, and influence what people wear. Their fashion choices are closely watched by fans and the media, and can have a significant impact on the fashion industry.
Celebrity Style Evolution: From Hollywood to the Runway
Iconic Celebrity Looks
In the world of fashion, celebrities have long been influential figures, and their style choices have the power to dictate trends and inspire collections. Throughout history, certain celebrity looks have become iconic, and continue to influence fashion even decades after they were first worn. This section will explore some of the most iconic celebrity looks and how they have impacted the fashion industry.
- Marilyn Monroe’s “Happy Birthday” Dress:
- The dress Monroe wore when she famously sang “Happy Birthday” to President John F. Kennedy in 1962, is one of the most iconic looks in Hollywood history.
- Designed by Jean Louis, the dress was a sleeveless, form-fitting gown with a high neckline and bow at the back.
- The dress was auctioned off in 2011 for over $4 million, and remains a symbol of Monroe’s style and allure.
- Elizabeth Taylor’s “Cleopatra” Wardrobe:
- Taylor’s costumes from the 1963 film “Cleopatra” are some of the most iconic in film history.
- The gold and diamond headdress and necklace she wore as the Egyptian queen became a symbol of extravagant Hollywood glamour.
- The looks from the film influenced high-end fashion and costume design for years to come, and the pieces are now housed in museums and private collections around the world.
- Madonna’s “Material Girl” Style:
- Madonna’s 1980s “Material Girl” persona and music videos defined a decade of fashion and style.
- Her iconic looks, including lace gloves, bustiers, and conical bras, became a staple of 1980s fashion.
- Designers like Jean Paul Gaultier and Versace were inspired by her style, and even collaborated with her on tour and music video costumes.
- Michael Jackson’s “Thriller” Era Outfits:
- Michael Jackson’s style during his “Thriller” era, which spanned from 1982 to 1984, was a defining moment in pop culture.
- His unique style, including single glove, fedora hats, and military-inspired jackets, influenced fashion trends for years to come.
- The looks were so influential that designers like Jeremy Scott and Moschino have reinterpreted them in recent collections.
Overall, these iconic celebrity looks have not only defined their respective eras, but have also left a lasting impact on the fashion industry. They continue to inspire designers and shape trends, proving the power of celebrity influence in the world of fashion.
The Interplay Between Celebrity Style and High Fashion
The relationship between celebrity style and high fashion has been a dynamic one, with each influencing the other in unique ways. On one hand, celebrities have played a significant role in shaping public taste and driving trends, while on the other, high fashion designers have used celebrities as muses to inspire their collections and enhance their brands.
In the past, the influence of celebrities on fashion was primarily limited to their on-screen appearances and red carpet events. However, as the power of social media has grown, so too has the impact of celebrity style. Today, the paparazzi culture and the proliferation of fashion blogs and Instagram accounts have made it easier than ever for the public to stay informed about the latest celebrity fashion trends.
This constant exposure to celebrity style has not only affected the way people dress, but also the way fashion designers approach their work. Designers are increasingly looking to celebrities as sources of inspiration, often creating pieces that are specifically designed to be worn by them. In turn, this has led to a closer collaboration between celebrities and designers, with many celebrities now acting as brand ambassadors and appearing in campaigns for high fashion brands.
However, the relationship between celebrity style and high fashion is not always straightforward. While some celebrities have been able to successfully translate their personal style into high fashion, others have struggled to make the transition. Moreover, there is often a fine line between appropriating celebrity style and plagiarism, which has led to controversy and criticism within the fashion industry.
Despite these challenges, the interplay between celebrity style and high fashion is likely to continue and evolve in the future. As social media and technology continue to shape the fashion industry, it is likely that the role of celebrities in shaping trends and influencing designers will only become more prominent.
Influencing Consumer Behavior: Celebrity-Driven Fashion Purchases
The Psychology of Celebrity Influence
The power of celebrity influence in the fashion world can be attributed to several psychological factors that affect consumer behavior. Understanding these factors can provide insights into how celebrities wield their influence over consumers’ fashion choices.
- Social Identity Theory: This theory posits that individuals derive their sense of self and belonging from the groups they associate with. Celebrities, as cultural figures, represent a group that individuals may aspire to emulate. By endorsing fashion brands or trends, celebrities help shape consumers’ self-perception and identity.
- Celebrity Worship Syndrome (CWS): CWS is a phenomenon where fans engage in extreme adoration and emulation of celebrities. Individuals with CWS may feel a strong connection to a particular celebrity and be more likely to adopt their fashion choices. This phenomenon contributes to the influence celebrities have on consumer behavior.
- Attribution Theory: This theory suggests that people attribute success and failure to internal or external factors. When celebrities endorse a fashion product, consumers may perceive the product as successful because of the celebrity’s endorsement. This can influence consumers’ attitudes and intentions to purchase the product.
- Parasocial Interaction: Parasocial interaction is a one-sided relationship where a fan feels connected to a celebrity without the mutual interaction. Consumers may feel like they know the celebrity through media exposure, making their fashion choices feel more relatable and influential.
- Celebrity Effect: The celebrity effect refers to the boost in attention and sales that a product receives when a celebrity endorses it. This phenomenon is attributed to the perception that celebrity-endorsed products must be of high quality, as celebrities are assumed to have access to the best products and services.
- Fashion as a Status Symbol: Fashion has long been used as a symbol of status and social standing. When celebrities wear certain fashion items, they convey a particular image that consumers may aspire to emulate. This desire to emulate celebrities’ status can influence fashion purchases.
By understanding the psychological factors that contribute to celebrity influence in the fashion world, it becomes clear how celebrities can shape consumer behavior and drive fashion purchases.
Fashion Brands Harnessing Celebrity Power
Fashion brands have long recognized the power of celebrity endorsements in promoting their products and boosting sales. By collaborating with influential celebrities, these brands leverage their star power to create a buzz around their offerings, reaching wider audiences and increasing brand recognition.
In this section, we will explore how fashion brands harness celebrity power to drive consumer behavior and sales, as well as some examples of successful celebrity collaborations in the fashion industry.
- Creating a Desirable Image:
Fashion brands often partner with celebrities to associate their products with a desirable image. When a famous face is seen wearing a particular outfit or accessory, it instantly becomes more attractive to consumers. This is particularly true for younger generations who look up to celebrities as role models and style icons. By having a celebrity endorse their products, fashion brands can create a sense of aspiration and desirability around their offerings.
- Enhancing Brand Credibility:
Celebrities are often perceived as trendsetters and taste-makers in the fashion world. When they collaborate with a fashion brand, it lends credibility to the label, as the celebrity’s image is seen as an extension of their personal style. This, in turn, encourages consumers to trust the brand and its products, increasing the likelihood of purchases.
- Generating Buzz and Exposure:
Celebrity collaborations often generate significant media coverage and social media buzz, which can greatly benefit the fashion brand involved. This exposure reaches a wider audience, including those who may not have been familiar with the brand before. Additionally, the excitement surrounding a celebrity collaboration often leads to increased engagement on social media platforms, further boosting the brand’s visibility and reputation.
- Limited Edition Collaborations:
Fashion brands often collaborate with celebrities to create limited edition collections or exclusive product lines. These collaborations are highly anticipated by fans of both the celebrity and the brand, creating a sense of urgency and exclusivity around the products. Limited edition collections can also drive sales by creating a sense of scarcity and encouraging consumers to make a purchase before items sell out.
- Building Emotional Connections:
Celebrity collaborations can help fashion brands build emotional connections with their target audience. When a consumer identifies with a celebrity and the values they represent, they are more likely to develop a connection with the brand that the celebrity represents. This emotional connection can lead to increased brand loyalty and repeat purchases.
Overall, fashion brands harnessing celebrity power is a strategic move that can greatly impact consumer behavior and sales. By collaborating with influential celebrities, fashion brands can create a desirable image, enhance their credibility, generate buzz and exposure, create limited edition collections, and build emotional connections with their target audience.
Redefining Beauty Standards: Celebrity Influence on Diversity and Inclusion
Promoting Body Positivity
Celebrities have become influential figures in the fashion industry, shaping the way people perceive beauty and promoting body positivity. In recent years, many celebrities have taken up the cause of body positivity, challenging traditional beauty standards and promoting a more inclusive view of beauty.
One way that celebrities are promoting body positivity is by showcasing diverse body types in the fashion industry. In the past, fashion models were often thin and tall, with a specific look that was considered the ideal. However, many celebrities are now using their platforms to showcase a wider range of body types, including plus-size models and models of different races and ethnicities.
Another way that celebrities are promoting body positivity is by speaking out about their own experiences with body image and self-esteem. Many celebrities have been open about their struggles with body image and have used their platforms to encourage others to love their bodies and embrace their individuality. This has helped to create a more accepting and inclusive culture in the fashion industry, where all body types are celebrated and valued.
In addition to showcasing diverse body types and speaking out about body image, celebrities are also using their influence to promote self-acceptance and body positivity through social media. Many celebrities have large followings on social media platforms like Instagram, where they can share their thoughts and experiences with their fans. By sharing their own struggles with body image and promoting self-acceptance, celebrities are helping to create a more positive and supportive community online.
Overall, the influence of celebrities on the fashion industry has been a major factor in promoting body positivity and challenging traditional beauty standards. By showcasing diverse body types, speaking out about body image, and promoting self-acceptance through social media, celebrities are helping to create a more inclusive and accepting culture in the fashion world.
Celebrating Diversity in Fashion
In recent years, the fashion industry has experienced a significant shift towards celebrating diversity and inclusivity. Celebrities have played a pivotal role in this transformation by embracing different body types, races, and ages, redefining beauty standards, and inspiring designers to create more inclusive collections.
One way that celebrities have influenced the fashion world is by promoting body positivity and encouraging designers to create clothing in a wider range of sizes. In 2019, the model Ashley Graham featured in the Sports Illustrated Swimsuit Issue, breaking the barrier for plus-size models. This event marked a significant shift in the fashion industry, with designers like Christian Siriano and Jean-Paul Gaultier embracing diverse body types in their collections. As a result, high-street brands like H&M and ASOS have also expanded their size ranges, making fashion more accessible to a broader audience.
Another way that celebrities have contributed to diversity in fashion is by promoting racial and ethnic representation. In 2018, the model Adut Akech became the first black model to win the Model of the Year award at the Fashion Awards in London. Akech has used her platform to speak about the lack of diversity in the fashion industry and has encouraged designers to create more opportunities for models of color. In response, designers like Edward Enninful, the editor-in-chief of British Vogue, have featured more models of color in their publications, and brands like Rihanna’s Fenty Beauty have created makeup lines that cater to a diverse range of skin tones.
Furthermore, celebrities have played a crucial role in challenging ageist beauty standards by embracing mature models and showcasing age-appropriate fashion. In 2019, the model Judi Dench became the oldest woman to feature on the cover of British Vogue, breaking the stereotype that older women are not fashionable. Dench’s cover was a significant moment in the fashion industry, and it inspired designers like Gucci and Versace to feature older models in their campaigns and runway shows.
In conclusion, celebrities have played a vital role in redefining beauty standards and promoting diversity and inclusivity in the fashion world. By embracing different body types, races, and ages, they have encouraged designers to create more inclusive collections and make fashion accessible to a broader audience.
The Future of Celebrity Influence on Fashion
Emerging Trends in Celebrity Fashion
In recent years, the influence of celebrities on fashion has only continued to grow. With the rise of social media, celebrities have become even more powerful figures in the fashion industry, and their sartorial choices can have a significant impact on the trends that take hold in the mainstream.
One emerging trend in celebrity fashion is the blurring of the lines between high fashion and streetwear. In the past, these two categories were distinct and rarely mixed, but now, many celebrities are seen sporting high-end designer pieces alongside more casual streetwear-inspired looks. This trend is reflective of a larger shift in the fashion industry as a whole, as designers continue to embrace more streetwear-inspired elements in their collections.
Another notable trend is the growing influence of sustainable fashion on celebrity wardrobes. With increasing awareness about the environmental impact of fast fashion, many celebrities are turning to sustainable and ethical brands, and using their platforms to promote these values to their followers. This includes not only wearing sustainable clothing and accessories, but also supporting brands that prioritize eco-friendly practices and materials.
Finally, there is a growing trend of celebrities embracing and showcasing their individuality through their fashion choices. In the past, celebrities often adhered to more traditional fashion norms and expectations, but now, many are using their style to express their unique personalities and identities. This includes experimenting with bold and daring looks, and embracing a more eclectic and playful approach to fashion.
Overall, these emerging trends in celebrity fashion reflect a larger shift towards more inclusivity, sustainability, and individuality within the fashion industry as a whole. As celebrities continue to wield significant influence over trends and consumer behavior, it will be interesting to see how these trends evolve and shape the fashion landscape in the years to come.
The Role of Social Media in Amplifying Celebrity Influence
Social media has become an integral part of our lives, and it has significantly transformed the way celebrities influence the fashion world. With the rise of social media platforms like Instagram, Twitter, and TikTok, celebrities have gained even more power and reach in shaping public opinion and trends. Here are some ways social media has amplified celebrity influence in the fashion world:
- Increased visibility: Social media has provided celebrities with a platform to showcase their personal style and share their fashion choices with millions of followers. This increased visibility has made celebrities more influential in the fashion world, as people look to them for inspiration and guidance on what to wear.
- Real-time influence: Social media has made it possible for celebrities to instantly share their fashion choices with their followers, making their influence more immediate and impactful. For example, if a celebrity wears a particular outfit to an event, their followers may rush to buy the same outfit for themselves, leading to a surge in sales for the designer or retailer.
- Interactive engagement: Social media has also made it easier for celebrities to interact with their followers and engage with them on a more personal level. By responding to comments and questions, sharing behind-the-scenes insights into their fashion choices, and collaborating with designers and brands, celebrities can build a stronger connection with their followers and further amplify their influence in the fashion world.
- Brand partnerships: Social media has also opened up new opportunities for celebrities to collaborate with fashion brands and designers. By partnering with these brands and promoting their products on social media, celebrities can further enhance their influence and become even more sought-after by fashion labels and designers.
Overall, social media has played a significant role in amplifying celebrity influence in the fashion world. With the continued growth and evolution of social media platforms, it is likely that this influence will only continue to increase in the future.
The Potential for Virtual Influencers in Fashion
Virtual influencers, or digital avatars, have gained significant traction in recent years as a new form of online influence. These virtual influencers are computer-generated characters that can be designed to look and act like real people, and they have become increasingly popular on social media platforms.
One potential application of virtual influencers in the fashion industry is their use as a marketing tool. Virtual influencers can be programmed to promote specific fashion brands or products, and they can be used to create targeted advertising campaigns. For example, a virtual influencer could be created to promote a new line of clothing or accessories, and they could be used to create a series of sponsored posts on social media platforms.
Another potential use for virtual influencers in the fashion industry is their use as a design tool. Virtual influencers can be used to create virtual runway shows or fashion campaigns, and they can be used to showcase new designs and styles in a more interactive and engaging way. This can be especially useful for fashion brands that are looking to reach younger audiences or those who are more accustomed to interacting with digital content.
Finally, virtual influencers can also be used as a source of inspiration for fashion designers. By studying the styles and trends promoted by virtual influencers, designers can gain insight into what is currently popular and what is likely to be popular in the future. This can help them to create more relevant and appealing designs, and it can also help them to stay ahead of the curve in terms of emerging trends.
Overall, the potential for virtual influencers in the fashion industry is significant, and it is likely that we will see more and more brands and designers leveraging this technology in the coming years.
The Dark Side of Celebrity Influence: Ethical Considerations
Exploitation and Manipulation
When it comes to the influence of celebrities on the fashion world, there are some ethical considerations that must be taken into account. One of the main concerns is the potential for exploitation and manipulation.
Celebrities are often seen as trendsetters, and their endorsements and fashion choices can have a significant impact on the industry. However, this power can also be used to manipulate consumers and promote certain products or brands, regardless of their quality or ethical standards.
Furthermore, some celebrities may be more vulnerable to manipulation by fashion brands and designers, particularly those who are new to the industry or lack a strong sense of self-identity. This can lead to a situation where the celebrity’s personal style is overshadowed by the brand’s marketing strategy, leading to a loss of authenticity and credibility.
In addition, there is a risk that the exploitation of celebrity influence can perpetuate unrealistic beauty standards and promote a culture of consumerism. This can have negative consequences for individuals who feel pressure to conform to these standards, as well as for the environment and society as a whole.
Overall, it is important for the fashion industry to be aware of the potential for exploitation and manipulation when working with celebrities, and to ensure that their collaborations are ethical and transparent. By doing so, the industry can maintain its integrity and continue to promote positive values and practices.
Authenticity and Transparency in Celebrity Partnerships
The fashion industry relies heavily on celebrity endorsements to promote their products, but it’s important to consider the ethical implications of these partnerships. In particular, the authenticity and transparency of these collaborations come under scrutiny.
Authenticity refers to the genuineness of the celebrity’s relationship with the brand. In other words, whether the celebrity truly believes in the brand’s values and products. The authenticity of a celebrity partnership can affect the brand’s reputation and credibility.
Transparency, on the other hand, refers to the level of disclosure regarding the nature of the celebrity partnership. Consumers have the right to know if a celebrity was paid to endorse a product or if the partnership is a genuine reflection of the celebrity’s personal style.
To ensure authenticity and transparency in celebrity partnerships, brands must be transparent about the nature of the collaboration. This includes disclosing whether the celebrity was paid to endorse the product or if the partnership is a genuine reflection of the celebrity’s personal style. Brands should also ensure that the celebrity truly believes in the brand’s values and products.
Additionally, celebrity endorsers have a responsibility to be transparent with their followers about their partnerships. They should disclose their affiliation with the brand and provide their followers with honest opinions about the product.
In conclusion, authenticity and transparency in celebrity partnerships are crucial for maintaining the credibility of the brand and the trust of the consumers. Brands and celebrity endorsers must work together to ensure that the partnership is genuine and transparent, and that the celebrity’s endorsement reflects their true beliefs and style.
Responsibility and Accountability in the Fashion Industry
In the fashion industry, there is a fine line between creativity and exploitation. The responsibility and accountability of the industry’s stakeholders are paramount in ensuring that ethical considerations are upheld. The fashion world has long been criticized for its exploitative practices, from sweatshops and child labor to the unrealistic beauty standards it promotes. Celebrities, as influencers, play a crucial role in shaping the fashion industry’s image and should be held accountable for their actions.
It is essential for the fashion industry to be transparent about its practices and ensure that ethical standards are met. This includes ensuring that workers are paid fair wages, working in safe conditions, and not being subjected to any form of discrimination. Additionally, fashion brands should be held accountable for their environmental impact, particularly in terms of waste and pollution.
Celebrities, as influential figures in the fashion industry, have a responsibility to promote ethical practices and hold the industry accountable. They can use their platforms to raise awareness about ethical issues and promote sustainable and responsible fashion. For instance, they can support ethical fashion brands, wear sustainable clothing, and participate in campaigns that promote social and environmental responsibility.
In conclusion, the fashion industry has a responsibility to uphold ethical standards, and celebrities, as influencers, have a responsibility to promote ethical practices and hold the industry accountable. By doing so, the fashion world can move towards a more sustainable and responsible future.
1. How do celebrities influence fashion?
Celebrities have a significant impact on fashion trends. They are often seen wearing the latest styles and designer clothes, which can influence their fans and followers to emulate their looks. This can lead to a surge in popularity for certain styles and brands, and can even drive sales for designers.
2. How do fashion designers work with celebrities?
Fashion designers often collaborate with celebrities to create unique and exclusive pieces. These collaborations can help to raise the profile of both the designer and the celebrity, and can lead to increased media coverage and sales. In addition, celebrities may wear designer clothes to red carpet events and other high-profile occasions, which can further boost the designer’s reputation.
3. Can celebrity fashion influence be negative?
While celebrity influence can be positive, it can also have negative consequences. For example, some celebrities may promote unhealthy or unrealistic body standards, which can lead to body dissatisfaction and other negative health outcomes. In addition, the high cost of designer clothes and accessories may be out of reach for many people, which can create a sense of exclusion and inequality in the fashion world.
4. How does social media affect celebrity influence on fashion?
Social media has greatly amplified the influence of celebrities on fashion. With the rise of platforms like Instagram and TikTok, celebrities can share their outfits and style choices with millions of followers in real-time. This can lead to immediate trends and increased demand for certain styles and brands. In addition, social media has made it easier for designers to connect with celebrities and collaborate on unique projects.
5. Are there any limitations to celebrity influence on fashion?
While celebrities can have a significant impact on fashion trends, they are not invincible. Public opinion and backlash can quickly bring down a celebrity’s reputation, especially if they are seen as promoting unhealthy or inappropriate styles. In addition, the COVID-19 pandemic has led to a shift in priorities and values, with many people focusing on practicality and sustainability over fashion trends. This has resulted in a decrease in the influence of celebrity fashion, and an increased focus on timeless and versatile styles.